Hey Entrepreneurs!
Let's Build Your Action Plan For A
More Profitable, Scalable Business!
You're working hard, but is it the right work? This consultation is designed to shift your focus from sheer effort to strategic leverage. I'll walk you through a powerful framework used by elite owners to improve their bottom line without increasing their hours.
How Does Profit Acceleration Actually Work?
Watch This Brief Video to Find Out!
Why Entrepreneurs Need Business Coaching?
Have you finally made the decision it’s time to get help from a true professional who does this every day… does it successfully… and has a proven track record for making millions of Dollars for businesses just like yours?
How Do I Get Started With Business Coaching?
We will assess your business using our revolutionary new Profit Acceleration Software™. We will then detail the specific strategies that can generate massive financial breakthroughs for your business.
At the end of our session I will send you your own customized roadmap for success along with a detailed report that will position your business as the dominant force in your industry.
Do I Have a Track Record of Helping Businesses?
Over the years, I’ve developed a keen understanding of the complex issues facing small business owners in the type of volatile economy we have today. And I know how to get your business or organization noticed among a sea of competitors
Why Are My Prices So Affordable?
Coaching is NEVER an expense. It’s one of the smartest investments any business owner will ever make when it comes to building a successful business.
I will even find my fees BEFORE we start!
Steven Ness
Profit Disruptor
I’m Steven Ness, founder of Lighting the Way Leadership. For over 25 years, I’ve helped business owners cut through the chaos, find hidden profit, and build systems that actually serve their freedom, not their burnout.
I don’t follow the playbook everyone else does. I rewrite it. The business world’s obsession with more…more marketing, more complexity, more noise, kills clarity and cash flow. I help leaders do the opposite: simplify, systemize, and scale with purpose.
I don’t believe in simply following the crowd. The business world is filled with outdated processes and rigid ideals that stifle innovation. I’ve built my career by questioning the norms, challenging the comfort zones of conventional thinking, and designing strategies that unlock creativity and drive meaningful results—even when it’s uncomfortable.
I’m not here to impress the industry. I’m here to disrupt it—one unshakable business at a time.
New Book From Steven Ness
Discover how to unlock more profit from your business. This free guide provides a step-by-step roadmap to greater profitability. Download your copy instantly.
Find new revenue without new ad spend
Convert more prospects into customers
Simple methods to increase your margins
VISIT SOME OF MY SPEAKING EVENTS!
Learn more about how to attend a FREE Live or Virtual Event. You will walk away from these events with real world tactics and a plan to dramatically increase your profits starting NOW!
I’ve Inspired Hundreds Of Businesses!
One-On-One Coaching
Looking for professional help that’s affordable? I will help you increase your leads and sales, generate leads, create marketing that actually produces results, increase your revenue substantially, and position your business as the dominant force in your industry.
DIY Online Learning
Everything a Small Business Owner needs to know to improve profits. Includes access to all business spreadsheets, e-classes, internet marketing videos, sales letters, profitable headlines, proven marketing material strategies, articles, tips and much more
Group Coaching
My group coaching program will allow you to not only learn new business growth strategies from me, but also other small business owners with the same goals as you have for your own business. We will work on application of these strategies because knowledge is pointless without using it.
Profit Acceleration Simulator
Success is achieved through small, incremental changes in multiple areas of your business. We've defined 12 areas that generate immediate increases both revenue and profits, without spending a cent on marketing or advertising.
Business Coaching Classes
Small Business
Financial Training
Virtual Business
Academy
Both Financial Training
& Virtual Business Academy
Jump Start 12
Quick Training
Group Live Training
With Virtual Academy
Trusted By
Steven has been a great asset to our team. Having him facilitate our quarterly and annual meetings has allowed me to be a fully engaged meeting participant rather than having to manage the meeting. He has a balanced approach, allowing us to be ourselves, while providing boundaries when he sees we need them. He is open to new ideas, while inserting his own perspective and backs it up with his experiences. He continues to ask challenging questions and bring relevant ideas and tools to the table. His energy keeps us engaged, allowing us to end the day more than satisfied with what we accomplished and excited to start implementing the plan.
Brad VanderTuin President, Aagard
As our company grew it became obvious that we needed a business system to ensure that we did a better job communicating with one another and a way to ensure all of our stores were operating with the same values. Steven guided our leadership team through the implementation of the Pinnacle business system in a way that inspired 8 very different personalities to not only understand why we needed the Pinnacle system but made them want to work at implementing the system. From the outset, Steven demonstrated a deep understanding of the Pinnacle system and its potential to strengthen our leadership team, improve communication and efficiency, and drive business growth. He worked to ensure the smooth integration of the system with all of our leaders and adapted to each one of their personalities to push the entire team to work in one direction.
Mike Pearo Vice President, Hilltop Camper and RV
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DISCLAIMER
The information contained on this website and the resources available for download through this website is not intended as, and shall not be understood or construed as, professional advice. While the employees and/or owners of the Company are professionals and the information provided on this Website relates to issues within the Company’s area of professionalism, the information contained on this Website is not a substitute for advice from a professional who is aware of the facts and circumstances of your individual situation. Nothing on this site, nor advice from our experts, shall constitute legal advice.